Photography is a key element in communicating our ‘Go Brave’ proposition. Whether we are showcasing a guided temple tour, delicious street food or one of our amazing events; we aim to portray authentic moments and memorable experiences seen through the eyes of our guests.
Our brand behaviours inspire everything, we do including our art direction style.
Imagery should feel natural, reportage and not staged. It should feel like a captured moment, that others might have missed.
Our photography should show off the things that make our locations so special. It should show the real side of our hostels, locations and guests.
Images should feel authentic and intriguing. Inviting audiences to want to know more
Images should be bold, vibrant and offbeat; capturing the different experiences of a Lub d stay and its surroundings.
We have three categories of photography.
Lub d is here to create unforgettable memories. Our destinations are the starting point for incredible stories, so we want to show our guests immersed in the places that they visit, and highlight the experiences they have along the way.
Our destinations are at the core of creating memorable experiences. When photographing these iconic destinations we use bold cropped images, focusing on key features. This technique gives a sense of scale and creates curiosity around the featured destination.
When showing our properties, we want to capture the spirit and energy of the Lub d brand, while still showing what is unique about each individual property.
To achieve this we rely on a strong use of colour and vibrancy. Simple and focused compositions on property details capture our locations at their best.
Below are examples you should never do with photography.
To ensure consistency and brand integrity, please adhere to our Brand Guidelines. For more comprehensive information and resources, visit our main website at lubd.com.
