Our brand shapes are inspired by the bold signage found in South East Asia. They are our core brand assets.
There are three types of graphic shapes.
Each shape has been supplied in different sizes, to ensure each shape can be used across landscape, portrait and square formats.
There are three different sizes of the puckered shape. Each larger size has been creating by repeating the size before either horizontally or vertically. This ensures the shapes can be used for different formats and communication purposes, while feeling consistent.
There are three different sizes of the rounded shape. Each larger size has been creating by repeating the size before either horizontally or vertically. This ensures the shapes can be used for different formats and communication purposes, while feeling consistent.
There are two different variations of the burst shape; a rounded version and a rectangle version. These two shapes are interchangeable, and should never be used at the same time.
Bespoke Murals Neon lighting + illustration
Our shapes are flexible, and they can be stretched and condensed in different formats. However there are limitations to how much we stretch our shapes. Always start working with supplied shape versions, outlined above, to avoid extreme shape distortion.
Shapes can be scaled to approximately 10% larger or 10% smaller than the original shape.
Shapes can be scaled to approximately 10% larger or 10% smaller than the original shape.
At times we may need to create shapes in different sizes for unique formats, such as web banners.
To create new shapes, start with the existing shapes and combine them to create a larger shape.
Our shapes are flexible and versatile assets. Certain shapes sizes are more appropriate than others for specific uses.
As a general rule, the smaller the format the smaller the shape that should be used.
We also have a shape mask that may be used with other content. These are used primarily to mask photography.
We also have a shape mask that may be used with other content. These are used primarily to mask photography.
The one sided shape mask can be used in any format type.
The two sided shape mask is typically used for bespoke large format applications, such as hoardings.
Below are some examples of how you should not use the shapes.
To ensure consistency and brand integrity, please adhere to our Brand Guidelines. For more comprehensive information and resources, visit our main website at lubd.com.
