Direct vs. OTA Calculator

Total Impressions From Metasearch Performance (all impressions served) Missed Impressions Times Price Match did not appear (good or bad). From Price Match Performance. % Cheaper Direct Share of searches where your direct rate was cheaper than all OTAs. % In Parity Share of searches where your direct rate matched OTA rates exactly. % Undercut Share of searches where OTAs were cheaper (and we tried to match). Calculate 📋 Copy Results