Our brand colours take inspiration from streets of South East Asia. The palette is bold, energetic and grabs attention. We do not have one hero colour in our brand palette, instead we have seven unique colours, each of which bring personality to the palette.
Colours from our core palette should be used across all brand assets and executions.
Our neutral palette is secondary, and so colours from this palette are only used to support the core colours where required, such as UI.
We only use specific combinations of colour in our brand. See below for guidance on which combinations to use.
In order to maximise the visual impact of our palette, the colours should be used specific ways to ensure executions don’t become too busy. We should either use one or two core colours, which can be supported by another colour from the neutral palette.
When using a single core colour only, it should be used as the background colour. A neutral colour may be used for typography and messaging.
We can use core colours for both the background and the typography, only if we are not using our brand shapes in the execution.
When using our brand shapes, we should a core colour for the shape and another core colour for the background. We reserve the neutral colour for typography.
Below are some examples of how you should not use colour.
To ensure consistency and brand integrity, please adhere to our Brand Guidelines. For more comprehensive information and resources, visit our main website at lubd.com.
